. International Business Strategy

 

This one-day course provides participants with a comprehensive understanding of the key strategies involved in expanding and operating businesses in international markets. Participants will explore global market dynamics, strategic decision-making, and the challenges and opportunities of cross-border business, equipping them with the tools needed to develop and implement successful international strategies.

Learning Outcomes

• Understand the key concepts and frameworks of international business strategy.

• Explore market entry strategies, including exporting, joint ventures, and direct investment.

• Analyze global economic, political, and cultural factors affecting business operations.

• Learn how to adapt marketing, finance, and operations strategies for international markets.

• Develop the skills to create and implement an effective international business strategy.