Business Psychology: Customer LoyaltyInfo Course Information![]() This course explores the application of psychological principles to the workplace, focusing on understanding human behaviour to improve organisational performance and employee well-being. Participants will examine topics such as motivation, leadership, team dynamics, and decision-making, gaining insights into how psychological theories can be applied to solve real-world business challenges. Through case studies, interactive exercises, and practical examples, students will develop skills to enhance workplace productivity, communication, and culture. Learning Outcomes: • Understand the key psychological theories and their application in business contexts. • Analyse the role of motivation, leadership, and team dynamics in organisational success. • Develop strategies to improve employee well-being, engagement, and performance. • Apply psychological principles to enhance decision-making, communication, and conflict resolution in the workplace. • Reflect on the ethical considerations of applying psychology in business settings. Course CodeBPCL25 Course LeaderWill Britten
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