16th November on Campus

This short course introduces students to the principle of Storytelling in the field

of Digital Media while laying the foundations for a purposeful creative practice. It

will equip participants with the skills and knowledge necessary to craft

compelling narratives across various Social Media platforms. Students will

explore the fundamentals of storytelling and develop an understanding of

content-making through research, analysis and discussions. Moreover, this

course also aims to inspire curiosity and give students the freedom to pursue

their interests in the field of media content creation.

It will help students navigate the histories, contexts and complexities of Media.

Global phenomena in the case of streaming platform successes demonstrate

how media is able to inhabit the collective consciousness of a public at any

given time. This course delves into how this happens and why, promoting further

creativity and interaction for those interested in a career in Media.

Course Description

Whether you're considering a career in media or simply want to enhance your creative skills,

this Introductory Short Course provides a perfect starting point. This course is tailored to

nurture your curiosity and gives inspiration and the analytical insight to explore your interests

in media content creation. This course is for those who would like to discover practical

techniques and strategies that can be immediately applied to personal projects or professional

endeavours. By the end of the day, you will have developed a strong foundation in storytelling

principles and digital media practices, empowering you to create impactful content that stands

out in a crowded digital landscape. The course has been designed to explore your potential to

help you stand out in the dynamic field of media content creation.

Academic concepts will be explored using clear and accessible language to build up your

analysis. These tools can help be applied for a personal approach to media strategy and

creative content creation.

 

· Fundamentals of Storytelling: Understand the key elements of crafting engaging

narratives for digital media.

· Content Creation Techniques: Learn practical methods for creating compelling

content across various social media platforms.

· Media Research and Analysis: Develop skills in researching and analysing media

trends and audience behaviour.

· Creative Practice Foundations: Establish a purposeful creative practice tailored to

your interests and goals.

· Historical and Contextual Understanding: Gain insights into the histories, contexts,

and complexities of the media landscape.

· Global Media Phenomena: Explore why and how media content becomes globally

significant and resonates with audiences.

· Interactive Discussions: Participate in dynamic discussions to enhance your

understanding and creativity.

· Career Insights: Discover the potential career paths in media and how to navigate the

industry effectively.

· Hands-On Experience: Apply storytelling principles and techniques through practical

exercises and projects.

· Creative Inspiration: Foster your curiosity and inspire innovative approaches to media

content creation.